02 - WORKS / CASE STUDY KUBUŚ PLAY
 
BRAND:
#html5
#richmedia
#playableAd
TIME:
15 days
PEOPLE:
Piotr Bielecki Joanna Wróblewska Weronika Biee=lecka Baweł Grabowski Baweł Grabowski Baweł Grabowski Baweł Grabowski
cooperation:
MASPEX
STORY:
One of those projects where we had lots of fun. Just like kids! Project, mobile test - all of it. Pure fun.
One quick thing - 4 weeks for realization, main concept, programmatic things, and html5 vector animation improvement. The fact is, we were really excited about this realization, we wanted to be compact with the video spot - we felt that it would be a big hit!
The plan was very straightforward
The ad should be engaging for children aged 8 to 12. We had to effectively present them with a brand-new offer using online campaign. A playable ad concept seemed to be an ideal way to do it! 4 creative ideas were defragmented into little pieces and, from those pieces, we prepared a serial of interactive richmedia forms.
Children had to train their efficiency and reflexes.
Every game had a different story, different hero, different… kind of fun. It meant everyone could feel like a child. Seriously.

What is more important is that our feelings about it were confirmed; some months later, the campaign grabbed the title of the best rich media campaign in the Food Industry category at the famous international IAC Award challenge!!!
Catch raspberries!
Just click on each one to catch it!
Arrange the character from the grape pellets.
Who is the best?
Just hit the mango!
How fast you can click on the character?
Keeping the ballance?
Use the arrows to do it!
Campaign summary:
masterform:
180/400 kb
mediaplan:
40 formats
specs:
responsive interstitial, createjs, html5, sizmek, polite
Check other case
studies.

We’re glad that you
want to connect
with us!

Please use the following e-mail address or find contact
information below. You can also add your portfolio as an attachment.

Thank you!

Close
Close
Close
Close